Small Business Trends That Will Impact Your Business

Small Business Trends That Will Impact Your Business

Whether you’re a small business owner or are considering starting one, there are several trends that will impact your company. Learn about the top small business trends that are impacting businesses today and what you can do to stay ahead of them.

Despite the countless challenges that small business owners face, they continue to adapt and thrive in our increasingly complex global economy. Read on to learn about the most important small business trends that are affecting America’s entrepreneurial landscape in 2019.

1.   Social media

Regardless of your industry, small businesses can use social media to reach customers. It’s a free advertising tool that can help you promote new products or services and keep customers up to date on your latest deals.

The most important part of a social media marketing strategy is to make sure it’s authentically your brand. The goal is to establish a connection with your audience and build a relationship.

A growing trend in social media is the emergence of micro-communities, where smaller groups of users can share and curate content more easily. These groups are mainly made up of people with similar interests who can interact and engage with each other. These communities are often used by younger demographics, as a way to express their ideas and opinions.

2.   Automation

Automation is an emerging technology that empowers business leaders to reallocate resources to impactful, specialised tasks. Businesses that have embraced process automation report significant cost and time savings, and the high return on investment enables employees to focus on the important stuff.

Traditionally, business automation has been developed and maintained by IT departments and tech leaders, but increasingly employees within other business ops (marketing, sales, HR, customer service) are building these processes themselves.

Using automation tools and services to handle repetitive tasks like data entry, …

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